LED Sign Illuminates Route 15
Drivers call new sign a distraction.
Signs, signs, everywhere are signs. And on Northbound Route 15 in Lake Hopatcong, at least one of them is lit up for drivers to see clearly.
The sign comes from North Jersey Advertising and it is the first one the company has done, according to George Crescione, a company spokesman.
North Jersey Advertising has been in existence since earlier this year, Crescione said. The company is an offspring of Tru Productions, which places flat screen advertising boards in restaurants and other public places.
Multiple advertisers at a time use the sign with prices ranging from $1,000 to $1,500 per month, according to company literature. The company’s analysis shows that approximately 12,000 vehicles pass the sign on a daily basis.
Crescione explained that the signs use and LED system for lighting, and that an automatic timer turns the brightness down when the sun goes down.
“They have to be brighter during the day to be seen in the sun,” he said. “Then at night the brightness goes down, because the signs don’t have to be as bright to be seen after sundown.”
North Jersey Advertising did not have to get any special permits for placement of the signs, because billboards were already in place at the spot on Route 15 North.
“There was no zoning needed for this project,” Jim Leach, business administrator of Jefferson Township, said. “They did have to get permits for the electrical work done to the sign and they did that satisfactorily.”
Drivers along Route 15 are mixed in their thoughts on the sign.
“I don’t like it at all. I think it’s a distraction,” said Lake Hopatcong resident Janet Hirschman. “That’s a busy section of Route 15 and you have cars braking to look at the sign. That’s dangerous.”
Besides the danger involved to drivers, some just don’t think the sign is very pretty.
“The sign is kind of garish, and it does mar the countryside look along Route 15,” Lake Hopatcong resident Laura Bald said.
“It definitely takes away from the look of the community,” Lake Hopatcong resident Kerry Colgan added.
But not everyone is against the sign.
“I think it’s pretty cool,” Pete Shapiro, also of Lake Hopatcong, said. “It’s very modern and high-tech looking. I kind of like it.”
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